Axis by Belva

Axis Social

Plan smarter. Create faster. Publish with purpose.

Turn briefs into campaign plans, posts, captions, scripts and content calendars using AI that understands your brand, your channels and African market context.

No credit card required.

4.8/5 from 2,291 businesses

Powering brands across Africa

  • SME Connect
  • Irish Catering
  • KOKO Club
  • 254 Breweries
  • Lintons
  • Standard Group
  • Superfoam
  • Beauty Click
  • Glovo
  • KOKO
  • Kenchic
  • NMG

Why Social

Four reasons brands make the switch.

01

Plan, create & publish in one place

No more juggling a planner, a designer and a scheduler.

02

AI that actually knows your brand

Brand Hub keeps every draft in your voice and on-brand.

03

Native to every platform

One idea becomes posts tuned to each channel.

04

Made for African markets

Local context, languages and moments built in.

The bigger idea

This isn't a scheduler.
It's an AI content engine for your brand.

What's inside

Everything Social brings together.

Seven capabilities, one studio — from the campaign plan to on-brand content, approvals and analytics.

01 · Strategy

AI campaign planning

Translate goals into structured campaign plans with messaging pillars and channel-fit ideas.

  • Pillars and posting cadence, generated in seconds.
  • Ideas mapped to the right format per channel.

02 · Create

Content & caption generation

Generate posts, captions, scripts and hooks tuned to your brand voice — with a matching AI visual.

  • Draft in your voice, ready to edit.
  • AI visuals sized for the format.
9:16 AI visual
Draft ready

Unwrap something unforgettable 🎁 The new signature hamper just dropped — same-day across Nairobi. Tap shop now.

InstagramTikTok Schedule

03 · Adapt

Platform-native content

Turn one idea into native variants for Instagram, TikTok, LinkedIn, Facebook and X.

  • Right ratio, tone and length per platform.
  • No copy-paste reformatting.

One idea → three native posts

9:16
Instagram

Reel · 9:16 · hook in 1.5s

1:1
LinkedIn

Single image · pro tone

9:16
TikTok

Vertical video · trend audio

04 · Brand

Brand Hub & brand voice

Centralise guidelines so every AI output stays unmistakably on brand.

  • Voice, tone and do/don'ts in one place.
  • Every draft checked against your brand.

Brand Hub · Voice

Warm, witty, unmistakably Nairobi.

WarmPlayfulConfidentLocal
On brand ✓

“Asante for the love 🙌 — same-day delivery across Nairobi, always.”

Every draft checked against your voice

05 · Plan

Content calendar

See your month at a glance and balance content pillars across channels.

  • Drag to reschedule; gaps are obvious.
  • Balance pillars and platforms at a glance.

06 · Collaborate

Approvals & workflow

Route content through reviewers with comments, statuses and version history.

  • Comment, request changes, approve — in thread.
  • Full version history kept.

Approval · Hamper reel

AO

Amina requested review

Assigned to Brand Lead

Pending
Comment

Tighten the hook — lead with the reveal. Otherwise ✅

Approved v2Version history kept

07 · Measure

Social analytics

Understand what's working with clear, channel-level performance views.

  • Reach, engagement and saves, per channel.
  • Learn what to make more of.
Performance · This week Trending up
+18%
Reach
6.4%
Engagement
1,204
Saves

AI Studio · Coming soon

A studio for next-generation content.

The AI Studio in Axis Social is built to evolve with creative AI — avatar-led content, text-to-speech, voiceovers, channel-specific resizing and short-form video.

Capabilities flagged “Coming soon” are not yet generally available.

Avatar content
Coming soon
Voiceovers & TTS
Coming soon
Channel resizing
Coming soon
Short-form video
Coming soon

Customer stories

Loved by teams that ship content daily.

Professional, reliable, and easy to use — Axis is now essential to our workflow.
JM
Jenny Makena
Brand & Content Manager

In action

From brief to published in a day

How brand teams turn a single brief into a week of platform-native content — planned, approved and scheduled in one place.

AI draftingApprovalsMulti-platform
Read the story
BO
We've streamlined support and boosted engagement since switching to Axis.
Brian Otieno · Operations Lead
4.8/5

Rated 4.8/5 by 2,291 businesses — from creators to multi-brand agencies.

Who it's for

Built for brands, creators & agencies.

Adaptable across sectors — content stays in your brand's voice.

Retail & ecommerceHospitalityBeauty & lifestyleMediaFinancial servicesEducationAgenciesCreators

Axis Social pricing · monthly

Start at $29. Scale to agency.

Simple monthly plans for Axis Social. Every plan starts with a 14-day free trial — no credit card required.

Starter

For solo creators and small brands

$29/month

2 users · billed monthly

  • 3 connected social accounts
  • AI content co-creation — text, image & video
  • Automated scheduling
  • Performance insights (reach, CTR)
  • 5 videos & 10 images / month
Start free trial
Most popular

Grow

For growing brands and teams

$49/month

5 users · billed monthly

  • Everything in Starter, plus
  • 7 connected accounts
  • AI content repurposing
  • Multi-brand & multi-client workspaces
  • 10 videos & 25 images / month
Start free trial

Agency / Brand

For agencies managing many brands

$149/month

10 users · billed monthly

  • Everything in Grow, plus
  • 20 connected accounts
  • Brand voice memory
  • Client approval workflows
  • White-label reporting
  • 20 videos & 50 images / month
Talk to sales
Add-on AI credits available. Axis Engage, Workspace and Learning are priced separately. See full pricing →
FAQ

Axis Social questions

Yes — supported channels can be published or scheduled from a single calendar.

Ready when you are

Your next campaign is a brief away. Create it with Axis Social.

Start your 14-day free trial — connect your channels, generate on-brand content and schedule your first week today.

No credit card required·14-day free trial·USD or KSH