Ideas, playbooks and what we are learning
How Kenyan businesses are using WhatsApp, AI and automation to talk to their customers — written by the team building the tools.
Latest insights
29 articles
Axis Social3 min
Beyond Posting: How AI Is Changing Social Media Management
By Judith Ochieng
Axis Social3 min
Your Followers Are Talking. Is Your Brand Listening?
By Judith Ochieng
Axis Social3 min
The Art of Reposting Without Repeating Yourself
By Judith Ochieng
Axis Engage4 min
The Next Era of Customer Service: Human Expertise, Amplified by AI
By Judith Ochieng
Axis Engage3 min
How to Use AI Without Making Your Customer Service Feel Robotic
By Judith Ochieng
Axis Engage2 min
From Contacts to Campaigns: Reach the Right Customers
By Judith Ochieng
Axis Engage3 min
Too Many Channels, Not Enough Time?
By Judith Ochieng
Axis Engage4 min
Your Customer Conversations Are a Goldmine: How AI Turns Conversations Into Business Insights
By Judith Ochieng
Axis Social3 min
How AI-Powered Social Media Analytics Turn Your Data Into Better Business Decisions
By Judith Ochieng